Work
How the work looks, on paper.
No client names, no results. Three labeled concepts with fictitious details.
Concept 01 — Seasonal search restructure
Concept · fictitious. Overlapping campaigns consolidated into themed groups with capped experiment budgets and a keyword migration map.
Concept 02 — Booking-season calendar
Concept · fictitious. Dayparted budgets, demand-timed creative, and pause rules agreed before peak season.
Concept 03 — Pacing and alert setup
Concept · fictitious. Spend guardrails, anomaly thresholds, and approval-gated suggestions with a review cadence.