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CONCEPT · FICTITIOUS
Seasonal search restructure
Overlapping campaigns consolidated into themed groups with capped tests.
In Praise of China · Advertising management application
One application for your Google Ads and Microsoft Advertising.
In Praise of China is an application and agency for consumer brands. Connect your ad accounts through Google's and Microsoft's own sign-in screens, and the application reads your campaigns, budgets, spend, and performance — then delivers weekly summaries, budget and anomaly alerts, and recommendations. Every change to your accounts needs your approval, and you can disconnect at any time.
Purpose
What the In Praise of China application does.
The application exists for one job: make paid advertising legible and controllable for brands that sell to consumers. It connects to advertising accounts you own, analyzes what is happening inside them, and proposes next actions — it never takes control away from you.
With your authorization, the application accesses and uses:
Advertising data read
- Campaigns, ad groups, ads, and account structure
- Budgets, bids, spend, clicks, impressions
- Conversions and performance metrics
What you get back
- Weekly plain-language summaries
- Budget-pacing and anomaly alerts
- Optimization recommendations
- Account actions — only those you approve
Authorization uses official OAuth flows and can be revoked at any time, in the application or directly at Google and Microsoft. Details: Privacy Policy · Terms of Service · Security.
Who it serves
Consumer brands that advertise every week.
Food and drink, travel and stays, lifestyle and craft — businesses whose customers search, compare, and buy online.
FOOD & DRINK
Restaurants, grocers, producers
Multilingual search and shopping campaigns timed to seasons and buying moments, with feeds kept clean.
TRAVEL & STAYS
Hotels, hosts, experiences
Booking-season calendars, dayparted budgets, and pause rules for full houses.
LIFESTYLE & CRAFT
Design goods and specialty retail
Catalogue-aware structure and creative direction so the click matches the brand.
S.01
Google Ads management
Search and Shopping builds, restructures, and weekly optimization with a testing log.
S.02
Microsoft Advertising management
Bing search run as a measured second engine with standalone reporting.
S.03
Tracking, creative & reporting
Conversion verification, multilingual ad direction, and the weekly summary.
Process
From connection to cadence.
STEP 1
Connect
Authorize selected accounts on Google's and Microsoft's screens.
STEP 2
Verify
Structure, tracking, and budgets checked before anything changes.
STEP 3
Manage
Weekly optimization; material changes await your approval.
STEP 4
Report
Weekly summaries and a monthly review of what is next.
Capability work
Concepts, clearly labeled.
Illustrative work with fictitious details — never real client results. All work.
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CONCEPT · FICTITIOUS
Booking-season calendar
Dayparted budgets and pause rules around peak travel demand.
CONCEPT · FICTITIOUS
Pacing and alert setup
Spend guardrails with anomaly flags and approval-gated suggestions.
Why us
Control stays with you.
Approval-gated actions
Material budget, bid, and structural changes wait for your sign-off.
Tracking before tactics
Measurement verified first; no optimization on broken data.
One accountable owner
A named person runs your account and writes your summaries.
Disconnect anytime
Revoke in the application or at Google/Microsoft; data deleted per policy.
Questions
Asked before every engagement.
It connects to Google Ads and Microsoft Advertising accounts you authorize, reads campaigns, budgets, spend, and performance, and gives you weekly summaries, alerts, and recommendations. Account changes happen only with your approval.
You do. Connections use official OAuth screens, cover only accounts you select, and can be revoked at any time.
No. We guarantee process: verified tracking, disciplined management, honest reporting.
A conversation, then a fixed-price audit of brand and accounts. Management follows only if it earns its place.